Art Direction Course_Experiential Ad Assignment

For my final Art Direction assignment, I had to begin by choosing a scenario from a list provided by the instructor. The scenario I chose was lazy to wake up, and I had to create certain medium in a way that help people want to wake up early more without taking away the problem itself. I chose the coffee brand Kapal Api, and the medium I had to make was an ambient ad, interactive print ad, and digital activation. The overall way I took on this assignment was by making the theme surprises that work only during early morning hours.