SANOOSA - Fashion Enterprise Project

Inspired by the beauty of Indonesian culture, SANOOSA is a local fashion brand that can make people comfortable to wear cultural clothes every day without reducing the cultural elements itself. Based in Jakarta, SANOOSA offers women's ready to wear with a touch of cultural element and wrapped with modernity and creativity.

SANOOSA

SANOOSA is derived from two words Satu and Noosa. Noosa itself is a modified word from Nusa. Satu Nusa means Satu Tanah air which is the designation for Indonesia.

OUR STORY

With the hustle and bustle of human routine and fast-paced-life, we often forget who we really are and the culture that shaped us. SANOOSA was born to act and share the belief that what we wear is more than just a material sewn together, but it could reflect our identity. Hence, SANOOSA presents a ready-to-wear piece infused with cultural elements. The brand aims to be the bridge between people and Indonesia's culture through the brand's values and products.

BRAND VALUES

SANOOSA was born to combine Cultural and Modern with a Creative point of view. The brand unites the two strong elements which are modernity and culture into one fashion style without removing either. This combination brings both functionality and practicality of the modern fashion industry and the unique cultures through fashion.

SANOOSA AUTUMN/WINTER 2022 : NONA MANIS

The first collection comes from traditional Betawi sweet snacks that are enjoyed by Indonesian people. This collection is inspired by the sweetness that has accompanied most Indonesians childhood and aims to remind them of the delight when eating these snacks. Inspired by the pink and green color palette and the signature of the snacks like the striped of kue lapis which the brand interpreted into pleats and the shape of kue mayang which the brand interpreted into prints.

WHERE TO FIND US

Visit us at our official website www.sanoosaofficial.com and Instagram @sanoosa_official