Press Start - Fashion Enterprise Project Summer 2021

Press Start is a y2k inspired fashion brand founded in 2021 for the Fashion Enterprise project. The brand is heavily inspired by the founders' youth and caters to youthful and playful Gen Z individuals.

Press Start Campaign Video

This is the first campaign video for Press Start to highlight the brand's very first collection titled Fetchin' Memories.

Fetchin' Memories

The collection, titled Fetchin' Memories, explores the concept of recalling childhood memories and the vagueness of what one can remember. The collection itself manifests in a mix of y2k fashion elements with modern silhouetting, cuts and trends combined.

A throwback

The campaign itself borrows inspiration from early 2000s and late 1990s style editing, as seen in fashion ads, magazines, and music videos.

Find us on these platforms!

Instagram: @Press_Start_Apparel & TikTok: @PressStartApparel

Other Credits

Photography: Dimas Gabra
Model: Rinjani from Persona Management
Videography: Dionisius Kevin