Barista coffee co. The brand identity for Barista coffee co. with an impressive, minimal and simple design, using 2 colors, the black and white reflect the richness of the product and the colors of coffee and cream.Barista coffee co. marks the beginning of the new day and creates a positive attitude. The brand philosophy is a faith in the great power of coffee that unites great people and creates a special moment of coziness by making our world a better place, one cup at a time.