Farah Sabila
Fashion Marketing
LaSalle College | Surabaya
Calma Pajama (Mori Collection)
Conceptualized in 2019, Calma was introduced as a local sleepwear brand offering chic, feminine, and comfortable pajama to young females aged 15-30 years old. Calma support and encourage this life objective by creating and producing out products with great attention to research, design, detail, variety, and quality. Calma means calm in Italy. According to that name, this brand will build calm, cool, and peaceful vibes.
Fabric Pattern
This collection is inspired by Mori. "Mori" in Japanese means "forest." Mori style is a Japanese fashion/lifestyle trend, dedicated to living a cheerful, simple, natural life of a girl in the forest. The fabric pattern designed with full of floral illustration to give a fairy tale feel, the Calma’s hallmark also put into the fabric since it can be a feature of Calma’s products.
Illustration
The color palette of Mori collection put the color scheme of fairy forest which are blossom, candy pink, sky blue, emerald green, and also white to make the nature vibes more standout yet still cute. The color palette of this collection also represents the mood of the Calma brand concept.
Look 1
Look 2
Look 3