Rare Beauty Winter New Arrivals

For the Sales Force Management semester project, we had to create a sales pitch for a new product line of an existing company. Rare Beauty, Selena Gomez's beauty brand launched in autumn 2020, didn't have a full range of products in their launch collection. I filled in the gaps with a New Arrivals Collection for winter 2020. I did the graphic design and content for the catalogue below and gave a sales pitch for the new line. I started by introducing the values of the brand and their commitment to social and environmental issues since this is what differentiates the brand.