SPOT CARE

This was my fictional product extension concept for Red Bull called Spot Care. Spot Care is an extreme travel insurance company that is built for thrill seekers and risk taker that traditional travel insurance would not cover. To launch this new service I was briefed to create a campaign to interest new the thrill seekers of the world. The concept behind the campaign was that with Spot Care you could be as wild as you like, as they will have your back. The trilogy above is based on the habits of young thrill-seeking travelers always taking photos of them self, the only catch in these scenes though is that something bad is coming from behind them. Don’t worry about them though as Spot Care has their back.