Virtual Fall 2020 Womenswear Collection for RW&CO.

Analysis and Buying Research of RW&CO. Brand

This document consists of market research, competitive analysis, assortment analysis, buying needs of RW&CO. It includes a detailed analysis of RW&CO’s target market, including geographics, demographics, psychographics, the broad needs of the customer, and the mission statement that captures the essence of the RW&CO. brand. It also identifies the following from the Sweater&Cardigan category’s 2019 assortment: Price range and sweet spot, Size offering , Country(ies) of origin, Fabric assortment, Silhouette balance, Balance of fashion items vs. basics, Large investments, Best sellers, Missed opportunities, and Sale section conclusions.