WWF / D&AD New Bloods

Challenge: WWF suffers from a lack of implication from their members and an outdated recruitment process. Through a global campaign the objective is to raise awareness by giving the people the chance to empower their community for change and activate new donors and members. Solution: A global campaign reveals 15 actual conservation scenarios the public will interact with. One scenario, one city. Each scenario displayed on digital billboards are connected to each other allowing every donation to impact the same scene and activate large communities worldwide through the mobile App. The event launched an immersive, online international experience. Tools : Illustrator Photoshop After Effect Experience Design