Revolve - Move with it

| Challenge | Increase the value of Converse to shareholders by creating a product innovation for Converse to expand their market to an untargeted market sector. Next, launch the innovation with three independent media channels. | Solution | Converse is owned by parent company Nike; their tag line is known worldwide. This product innovation targets those who don’t necessarily want to ‘Just Do It.’ The Revolve brand sells electric powered skates, rollerblades and bikes to allow people to be lazy because sometimes you really shouldn’t push yourself.